VIDEO: Suzuki Pits Kizashi Against Mercedes C-Class, Audi A4 and Volvo S40 in New Ads

Even though Suzuki had high hopes for the new Kizashi, sales of the sedan model haven't exactly blown the socks out of anyone this year. In fact, in the U.S., Suzuki has only managed to deliver a mere 5,269 units of the four-door saloon through November. Do the math and that comes to under 500 cars a month.
But the Japanese automaker isn't about to throw in the towel, not just yet. Marking one of its largest advertising campaigns in years, Suzuki has launched an ambition set of edgy ads pitting the Kizashi against similar sized models in the luxury segment such as the Mercedes-Benz C350, Audi A4 and the Volvo S40.
In each case, the Kizashi is shown in a side-by-side test with one of the aforementioned models plus an outsider, and by that we mean a motorized sofa, a man covered in a bubble-wrap suit and a stretch limousine. Well, you can't blame Suzuki for not having a sense of humor. Scroll down to watch all three ads in the videos below.
Source: Suzuki & Autonews



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Report: Suzuki's US Sales Nosediving into Oblivion

Remember yesterday when we said Suzuki got smacked by an average 68% sales drop compared to last August (and -52% from the beginning of the year) in the US? Well, we decided to take a deeper look at the company's sales figures and discovered some interesting facts.

All in all, Suzuki sold a mere 1,878 cars and SUVs in August, down from 5,751 units the same month a year ago. The Japanese automaker says it has around 300 dealers in the U.S. If you do the math, that comes to a little over 6 vehicles sold per dealer in August... Here are some more details on the company's sales broken down model by model:



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Suzuki's "best"-selling models, the Grand Vitara and Equator, took a 73% sales dive. Not far off that, the SX4's sales fell by 75% while the XL7 and and Forenza/Reno took 99% and 100% drops (granted, the Forenza/Reno was discontinued and only moved a laughable 12 units in 2010).

The all-new and much promising Kizashi, which hasn't officially dropped in sales because it wasn't available last August, has barely managed to bring in 478 buyers in August. For all the other scary Suzuki sales figures, scroll on down.

Looking at these depressing stats, it's no wonder they're holding off on debuting the Swift here.

By Phil Alex




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New Suzuki Swift and Kizashi Sport to make European debut at Paris Motor Show

Suzuki today announced it is brining the not-so-new looking but mostly-new underneath, 2011 Swift supermini and the sport grade of the Kizashi sedan to Paris for their European premieres.

Scheduled to go on sale throughout Europe this autumn, Suzuki's lighter, longer and roomier new Swift will be offered at launch with a new 94-horsepower 1.2-liter petrol and an upgraded 75-horsepower 1.3-liter turbo diesel.

Already launched in the States (read more here), the Kizashi Sport grade tries to justify its moniker with a lower ride height and newly styled 18-inch alloys plus some discreet aero parts such as the side skirts and interior trim upgrades.





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